Digital marketing refers to the use of various online channels and platforms to promote products, services, or brands, using digital technologies and strategies such as social media, search engines, email marketing, content marketing, and paid advertising to reach and engage with a targeted audience.
SEO stands for Search Engine Optimization. It is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). SEO involves various techniques and strategies to make a website more search engine-friendly, thus increasing its chances of attracting organic (non-paid) traffic from search engines like Google, Bing, or Yahoo. The goal of SEO is to enhance the website's relevance and authority, ultimately driving more targeted and valuable traffic to the site.
SEO can have a significant impact on your sales by increasing website visibility and attracting more targeted traffic. With higher search engine rankings, your website becomes more accessible to potential customers, leading to increased organic traffic. This surge in relevant visitors creates more opportunities for conversions and sales, ultimately driving business growth and revenue.